MS MR – Think of You

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MS MR has premiered a dreamy new video for their song “Think of You,” from their debut LP Secondhand Rapture — perfectly described by Pitchfork as “deep, thunderous rumblings, celestial twinkling, foggy shrouds, and the sweet clarity of a pastel dawn.”

Directed by BRTHR, the vid takes the 80’s like power-pop ballad and matches the genre in a modern tribute to the old public access television show “TV Party.” The directing duo wanted to create a quirky, lo-fi universe that’s sort of strange, but loveable at the same time. And indeed there’s a lot to love about this video, from the 80’s stylistic flair, to the psychedelic elements and modernistic twists.

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Lizzy Plapinger, the vocalist of MS MR calls to mind Florence Welch both visually and in her affective delivery of the song’s pathos — essentially “what it feels like to realize the person you once loved was a toxic bomb of negativity” (h/t to Winnie Cooper).

I still think of you and all the sh*t you put me through
And I know you were wrong.

Also, dates for their first North American tour were recently announced! Check out their sched below and visit their facebook page for ticket info. I for one am super stoked about their stop at DC’s Black Cat in September.

8/4 Lollapalooza – Chicago, IL
8/9 Outside Lands – San Francisco, CA
8/23 Reading Festival – Reading, UK
8/24 Leeds Festival – Leeds, UK
8/25 Rock en Seine – Paris, FR
9/1 Electric Picnic Festival – Stadbally, IE
9/16 Café Campus – Montreal, QC
9/17 Phoenix – Toronto, ON
9/19 The Church – Philadelphia, PA
9/21 Brighton Music Hall – Boston, MA
9/22 Black Cat – Washington, DC
9/24 Webster Hall – New York, NY 
9/25 Grog Shop – Cleveland, OH
9/27 Berkley Riverfront Park – Kansas City, MO
9/28 7th Street Entry – Minneapolis, MN
9/29 Majestic – Madison, WI
9/30 Lincoln Hall – Chicago, IL
10/2 Vanguard – Tulsa, OK
10/6 Austin City Limits – Austin, TX
10/7 House of Blues Cambridge – Dallas, TX
10/8 Warehouse – Houston, TX
10/9 House of Blues – New Orleans, LA
10/12 Corona Capitol – Mexico City, Mexico
10/13 Austin City Limits – Austin, TX
10/17 Troubadour – Los Angeles, CA
10/18 Troubadour – Los Angeles, CA
10/19 Soda Bar – San Diego, CA
10/23 Venue – Vancouver, BC

2 thoughts on “MS MR – Think of You

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