electropop

MS MR has premiered a dreamy new video for their song “Think of You,” from their debut LP Secondhand Rapture — perfectly described by Pitchfork as “deep, thunderous rumblings, celestial twinkling, foggy shrouds, and the sweet clarity of a pastel dawn.”

Directed by BRTHR, the vid takes the 80’s like power-pop ballad and matches the genre in a modern tribute to the old public access television show “TV Party.” The directing duo wanted to create a quirky, lo-fi universe that’s sort of strange, but loveable at the same time. And indeed there’s a lot to love about this video, from the 80’s stylistic flair, to the psychedelic elements and modernistic twists.

Lizzy Plapinger, the vocalist of MS MR calls to mind Florence Welch both visually and in her affective delivery of the song’s pathos — essentially “what it feels like to realize the person you once loved was a toxic bomb of negativity” (h/t to Winnie Cooper).

I still think of you and all the sh*t you put me through
And I know you were wrong.

Also, dates for their first North American tour were recently announced! Check out their sched below and visit their facebook page for ticket info. I for one am super stoked about their stop at DC’s Black Cat in September.

8/4 Lollapalooza – Chicago, IL
8/9 Outside Lands – San Francisco, CA
8/23 Reading Festival – Reading, UK
8/24 Leeds Festival – Leeds, UK
8/25 Rock en Seine – Paris, FR
9/1 Electric Picnic Festival – Stadbally, IE
9/16 Café Campus – Montreal, QC
9/17 Phoenix – Toronto, ON
9/19 The Church – Philadelphia, PA
9/21 Brighton Music Hall – Boston, MA
9/22 Black Cat – Washington, DC
9/24 Webster Hall – New York, NY 
9/25 Grog Shop – Cleveland, OH
9/27 Berkley Riverfront Park – Kansas City, MO
9/28 7th Street Entry – Minneapolis, MN
9/29 Majestic – Madison, WI
9/30 Lincoln Hall – Chicago, IL
10/2 Vanguard – Tulsa, OK
10/6 Austin City Limits – Austin, TX
10/7 House of Blues Cambridge – Dallas, TX
10/8 Warehouse – Houston, TX
10/9 House of Blues – New Orleans, LA
10/12 Corona Capitol – Mexico City, Mexico
10/13 Austin City Limits – Austin, TX
10/17 Troubadour – Los Angeles, CA
10/18 Troubadour – Los Angeles, CA
10/19 Soda Bar – San Diego, CA
10/23 Venue – Vancouver, BC